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Search, discovery, content, and brand in a market where the audience increasingly asks a machine first.

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AI Markets
NVIDIA NVDA $225.51 −3.36 −1.47% Microsoft MSFT $500.78 +2.78 +0.56% Alphabet GOOGL $337.86 −13.30 −3.79% Meta META $744.02 +7.43 +1.01% Amazon AMZN $249.35 −5.63 −2.21% Broadcom AVGO $355.04 −9.50 −2.61% AMD AMD $614.92 −8.85 −1.42% Palantir PLTR $191.77 +6.78 +3.67%
META · NASDAQ

Meta

Open models and consumer AI distributed through social platforms.

Latest available $744.02 +7.43 (+1.01%) USD · Twelve Data · cached
Legal name
Meta Platforms, Inc.
Sector
Social platforms & advertising
Headquarters
Menlo Park, California
Founded
2004

Price history

October 2016–September 2026 · monthly split-adjusted closes · USD

Updated 23 Sep 2026
Period return+472.0%
Annualised+19.2%
Monthly-close low$93.16
Monthly-close high$773
META monthly closing-price historySplit-adjusted monthly closing prices from 1 October 2016 to 1 September 2026. Focused vertical scale.$828$631$433$236$38.74Oct 2016Apr 2019Oct 2021Mar 2024Sep 2026
Focused vertical scale. The series uses split-adjusted monthly closes and excludes dividends. Historical performance does not predict future returns. Source: Twelve Data.

The AI thesis

Meta develops the Llama model family and applies AI across recommendations, advertising, content creation, messaging, wearables and the Meta AI assistant.

Meta’s AI spending can strengthen its advertising engine and engagement before standalone assistant revenue becomes material. The longer-term option is a broad consumer AI layer across its applications and devices, supported by open-weight models that encourage ecosystem adoption.

Why it matters

  1. Meta can distribute AI to billions of existing app users.
  2. Recommendation and advertising gains can monetise AI indirectly.
  3. Open-weight Llama releases influence the wider developer ecosystem.

10-year price scenarios

Illustrative annual compounding from $744 · no dividends · no probability assigned

Model, not target
These are not analyst forecasts. They show what constant annual price changes of −5%, +8% and +15% would produce. Real prices do not move in smooth lines.
Cautious −5% / year Base +8% / year Upside +15% / year
META ten-year price scenariosIllustrative annual compounding scenarios. These are mathematical paths, not analyst forecasts or price targets.$3,251$2,438$1,625$813$0.00Year 0Year 2Year 4Year 6Year 8Year 10Cautious $445Base $1,606Upside $3,010
Zero-based scale. Values are nominal share-price illustrations before dividends, taxes, inflation, dilution or future stock splits.
ScenarioAnnual changeYear 1Year 3Year 5Year 10
Cautious −5% $707$638$576$445
Base +8% $804$937$1,093$1,606
Upside +15% $856$1,132$1,496$3,010

What to watch

  • Engagement and advertising improvements attributable to AI systems.
  • The cost and cadence of Llama training and infrastructure expansion.
  • Meta AI usage across WhatsApp, Instagram, Facebook and standalone surfaces.
  • Whether wearables become a meaningful AI interface.

Risks & constraints

  • Infrastructure investment can expand before new revenue is visible.
  • Privacy, content and competition regulation can limit product choices.
  • Open model distribution may not translate directly into revenue.
  • Consumer assistant markets can be volatile and winner-take-most.

Troiana Signal coverage

Reporting and analysis that mentions Meta.

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Primary sources

Use company and regulatory sources to verify announcements, financial statements and risk disclosures.

Investor relations Meta AI research Company newsroom SEC filings